DNA Wattinen  

Boosting DNA Wattinen's business through crystalized marketing messages and content strategy planning 

DNA Wattinen was looking for a partner to boost its business through digital marketing.

At the beginning of the partnership, we defined DNA Wattinen's key buyer personas and designed value propositions that would resonate with their target groups: apartment building owners, property managers and large property owners. All information on target group insights and marketing plans was collected in the Marketing Strategy Canvas.

In the next phase, we defined a detailed growth marketing plan for six months and new content to be shared on social media channels e.g. Facebook and LinkedIn and the marketing automation system HubSpot.

Our team advised as well in designing the layout for the email templates and created banners for the digital marketing campaigns.
Agency: Vipu
Client: DNA Wattinen
Role: Client Marketing Manager